Maybe publishing stinks as a scaled business, and it won't ever be otherwise. The most promising models I see tend to focus on elite audiences of business or political decision makers, lifestyle segments that lend themselves to commercial transactions or front operations for other more lucrative businesses in completely different categories. That will require a refactoring of publishing organizations to cover more ground with fewer resources.

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Uncovering patterns of change in media, culture, and technology, each week media veterans Brian Morrissey, Alex Schleifer and Troy Young break down stuff that matters.
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https://www.peoplevsalgorithms.com/
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