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The Distribution Trap
Find leverage.
18 hrs ago
•
Troy Young
,
Brian Morrissey
, and
Alex Schleifer
9
1
1
Code Red
AI panic, media drama, and a growing island of misfit tech collide.
21 hrs ago
•
Troy Young
,
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
1:08:37
November 2025
The Hustler Ethos
This week we start with the shifting AI landscape — Google’s Gemini resurgence, OpenAI’s monetization dilemma, and the rise of AI slop — before moving…
Nov 28
•
Troy Young
,
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
1:02:52
Hustler Energy
A nation of hustlers gives thanks.
Nov 27
•
Troy Young
,
Brian Morrissey
, and
Alex Schleifer
7
3
Main Characters Are WInning the Information War
Aura bests brand as the currency of modern media. Timothee Chalamet as the celebrity world's best parasocial crossover. Troy hates Apple News.
Nov 21
•
Brian Morrissey
and
Troy Young
7
2
2
Main Character Energy
This week: why aura and lore have become competitive advantages in the Information Space.
Nov 21
•
Troy Young
,
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
52:12
On Media People
Not everyone can be one. Plus... Super Special Free Bonus Essay.
Nov 14
•
Brian Morrissey
and
Troy Young
7
1
Media People
This week, we break down what it actually means to be a “media person.”
Nov 14
•
Troy Young
,
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
1
1:09:19
Don’t Call This a Newspaper
The NYT embodies an unfolding story of deep changes in media. Connecting Mamdani and Fuentes. The death of the adman.
Nov 7
•
Troy Young
,
Brian Morrissey
, and
Alex Schleifer
8
1
The Charisma Dividend
Zohran Mamdani, Nick Fuentes and Sam Altman are all signs of how charisma is now the ultimate currency in creating your own reality.
Nov 7
•
Troy Young
,
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
58:09
October 2025
Building Good Product
Brian and Alex discuss why media companies struggle to ship good products and what are the principles of making a good product.
Oct 31
•
Brian Morrissey
,
Alex Schleifer
, and
Blake Saunders
59:20
Low Sovereignty
This week, Alex has a hard stop, AB is lost in Tokyo, and Brian and Troy go deep on sovereignty — who has it, who’s lost it, and whether it’s even…
Oct 24
•
Troy Young
and
Brian Morrissey
1
1:04:59
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