Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.
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DDM's Neil Vogel on Navigating Change
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Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.