With institutions losing their distribution edge, main-character energy now determines who captures attention. The Olivia Nuzzi spectacle to Michael Wolff’s improbable Epstein cameo show why legacy media suddenly needs characters again. We also cover the Gemini 3 narrative flip, Google’s structural advantages, John Malone’s tax-efficient empire building, Apple News’ strange success despite its bad UX, and the rise of chessboxing as peak Slavic content.
Chapters:
00:00 Open
00:46 Welcome
01:30 Aura and Lore In The Information Space
16:17 Gemini 3
26:52 Financializing Aura
35:15 John Malone: Last of the cable cowboys
41:05 Good Product
51:15 Outro
