They unpack the "orality thesis" and what the shift from written to spoken culture means for how we think, communicate, and vote. On the media side, they map out what's actually working right now: audience-first elite brands, B2B trojan horses like Hearst, expert creator newsletters, and the relentless pull of performance marketing, and AI-generated monkey content on YouTube. Plus: a report from the Swiss Alps.
Chapters:
00:39 Welcome
05:13 Orality Thesis
08:42 Writing vs Talking
12:07 Doom-Maxing
22:58 Leadership Crisis
33:16 The Best and Worst of Media
52:06 Synthetic YouTube Content
56:36 Good Product
01:03:41 Outro
