PvA remains on point in being the only pod taking a genuine full 360 Sauron-esque sweep of the media landscape rather than getting befouled in the weeds of sector minutiae.
This is vital because if we view media through the lens of AI being one of only 23 General Purposes Technologies in history (electricity, steam engine etc.) with each having a civilisational and unpredictable impact - but belonging to an even rarer subset in being one of only four so called 'Hyperludic Accelerant' (the others being Language, Writing & the Printing Press) which are technologies that change the very nature of our relation to Information itself and which act as both mirror and extension of the mind itself then the true extent of AI's impact becomes very apparent.
History shows that those institutions and industries that hold the previous Hyperludic Accelerant in their DNA are ones that become most exposed to the disruptive effect of the new Hyperludic Accelerant.
For example those who had previously cornered the writing market; scribes, illuminators, church officials & scriveners were the first to get entirely upended by the introduction of the Printing Press- just as those who had cornered the Language Trade: preachers, oracles, heralds and story tellers were themselves wholly disrupted when Writing came along.
So now too the media in all its guises as ultimately a child of the Printing Press is now facing the same level of impact and disruption down to its very bones.
Luckily it's probably the PvA hosts combined media depth and savvy that's made them intuitively grasp that there's very definitely an East wind blowing, and of course being seasoned media types they are greeting it with the industry's traditional reaction of laconic panic.
Which is a a good thing because right now neither running around like a gibbon having discovered a bush fire or ignoring it like a monk studiously illuminating a manuscript to the rhythmic 'whump' 'whump' of the new printing press next door are desirable ways forward.
I'm really hoping there's a quiet cadre of influential media minds listening, absorbing and reflecting on PvA's output because if not there's soon going to be an enormous glut of the modern equivalent of vellum and quills hitting the market.
PvA remains on point in being the only pod taking a genuine full 360 Sauron-esque sweep of the media landscape rather than getting befouled in the weeds of sector minutiae.
This is vital because if we view media through the lens of AI being one of only 23 General Purposes Technologies in history (electricity, steam engine etc.) with each having a civilisational and unpredictable impact - but belonging to an even rarer subset in being one of only four so called 'Hyperludic Accelerant' (the others being Language, Writing & the Printing Press) which are technologies that change the very nature of our relation to Information itself and which act as both mirror and extension of the mind itself then the true extent of AI's impact becomes very apparent.
History shows that those institutions and industries that hold the previous Hyperludic Accelerant in their DNA are ones that become most exposed to the disruptive effect of the new Hyperludic Accelerant.
For example those who had previously cornered the writing market; scribes, illuminators, church officials & scriveners were the first to get entirely upended by the introduction of the Printing Press- just as those who had cornered the Language Trade: preachers, oracles, heralds and story tellers were themselves wholly disrupted when Writing came along.
So now too the media in all its guises as ultimately a child of the Printing Press is now facing the same level of impact and disruption down to its very bones.
Luckily it's probably the PvA hosts combined media depth and savvy that's made them intuitively grasp that there's very definitely an East wind blowing, and of course being seasoned media types they are greeting it with the industry's traditional reaction of laconic panic.
Which is a a good thing because right now neither running around like a gibbon having discovered a bush fire or ignoring it like a monk studiously illuminating a manuscript to the rhythmic 'whump' 'whump' of the new printing press next door are desirable ways forward.
I'm really hoping there's a quiet cadre of influential media minds listening, absorbing and reflecting on PvA's output because if not there's soon going to be an enormous glut of the modern equivalent of vellum and quills hitting the market.